Marketing your business is no walk in the park. Yet, it is not as difficult as it seems and it can be an effortless exercise that becomes second nature to a business if done effectively. Staying on top of the latest trends can be tiring, daunting and often almost impossible as marketing trends seem to change all the time. Instagram Stories, Video ads, Live feeds, Sponsored ads, IGTV – all very effective trends for 2019!
But, although it might seem like an impossible task, it is really quite simple if you apply your mind to the correct strategies that your business requires. There are multiple ways that a business can increase revenue by applying simple yet effective marketing principles in the business’s marketing strategy, and teaming up with business partners that are as invested in your business as you are.
Ultimately you want your brand to be seen and to be heard by users across the world. But by taking a proactive approach, you can build your digital footprint one step at a time. Making the art of marketing beautiful and effortless!
Lead Generation has become unanimous with expanding businesses, increasing revenue and increasing website traffic, which is the aim of all businesses (big or small).
Here are 3 ways MZS can help your business get more leads!
- EXPAND YOUR DIGITAL MARKETING FOOTPRINT
The online world has a footprint the same as someone walking in sand, leaving a lasting impression. But If the footprint is not embedded in the user’s mind, the efforts behind it can be a futile exercise. A business only needs one very piece of content, that will resonate with all possible audiences. Think outside the box!
Not all content has to be a written piece. Produce a training video, marketing video or software tool – create something worth paying for, but give that one piece of content away for free. Dominate this one area of content. We know to hear the word “free”, you might think that you are in it for charity, but in theory, by offering a free piece of content or service or tool, you draw enough attention for the consumers to stay intrigued by what else you have to offer.
- VISIONING, PLANNING AND DEFINING EXPECTATIONS
Everybody needs to understand where the business is heading, what the business goals are, and the business’s expectations of where it should be in the next 5 or 10 years. A good vision clarifies purpose and direction.
Without purpose and vision, the business will be going nowhere at an accelerated pace. The vision should be realistic, credible and should paint an attractive picture for both business owners and their clients. Once you have established the vision of the business, implementing marketing strategies and plans should come naturally thereafter.
Now, this is a term that is quite hot on the lips of all business owners. One must understand that there is a huge difference between growing a business and scaling a business. When you grow your business, you commit more resources to gain more revenue.
Scaling is achieving business “growth” by scaling the service or product in such a way that additional resources are not required to sustain the growth. Scaling increases margins at a rapid rate. Scaling is all about increasing the revenue without breaking the bank.
It forces a business to think on a broader scale, whether their products or services have scalability opportunities. Scaling is quite an art, but completely worth it if done correctly.
- GETTING MORE LEADS
But besides the fact that increasing your business’s digital footprint is so important, consumers are always looking for the next freebie. Leads are created by attracting the consumer to something that they know they need, but not realizing how urgently they actually need it.
And by offering something for free (even for a limited period of time), will entice the consumer to read more, visit websites, click on links an ultimately increase the traffic to your business that you are after.
Run a contest, reward referrals, special discounts for regular visitors, flash sales – all these will tickle the taste butts of your audience, which in turn will lead to traffic and possible sales, and that is the ultimate goal for any business. Also, the power of pop-up one-click surveys should never be underestimated!
There are a number of ways you can increase the number of leads for your business – and converting these leads into sales and lasting relationships is what is going to escalate your business to heights you are dreaming of.
Let’s look at a number of ways this can be achieved:
- Create various platforms to easily identify your targeted audience
- Make use of Facebook custom buttons to humanize the experience
- Make use of Geo-targeted searches
- Build and cultivate your personal and professional networks
- Direct customer engagement should always be a priority
- Tap into various databases to increase lease for specific niche’s
- “Call to Action” buttons on posts to provide visitors with a one-click option to your sites
- Engage in real-time two-way interaction with people, including answering questions
- Be consistent on your social media and website pages
So, as you can see, marketing can be effortless, if done correctly, with the right expectations and by targeting the correct audiences. And that is the beauty of what we do!
?At MZS Lead Generation Agency we are as invested in your business as you are. We take your expectations, together with our knowledge, and provide you with a Lead Generation and Digital Marketing solution, that is tailor-made for your business.
?And because we want you to succeed and build an everlasting business empire, we are offering a full Marketing Audit for your business, no-obligation, FOR FREE!?
☀️So don’t hesitate – contact us today! You really have nothing to lose, but you do have everything to gain!☀️