1. Work out what a good lead looks like
Before anything runs we agree what counts. A quote request is not the same as a browser, and the campaign should chase the first one.
- Define the offer
- Agree the target area
- Set what a lead is worth
Lead generation for Service Businesses
MZS DIGI builds and runs the campaigns that put qualified enquiries in front of your business, whether you are based in South Africa or working with clients abroad. You keep doing what you are good at.
Facebook advertising
Google advertising
Landing pages
Lead follow-up
Retargeting
Campaign reporting
The agency that gets small businesses in front of ready buyers.
We build and run the advertising that brings enquiries to businesses that do not have a marketing department, and do not want to learn one.
The campaign, the page it lands on and the follow-up are handled as one system, because a lead lost after the click costs exactly as much as one never generated.
We are specialists in performance marketing.
We build campaigns, pages and follow-up systems for small and growing businesses, across South Africa and abroad. The industry changes, the system that gets you booked work does not.
Facebook & Instagram Advertising
Campaigns built around your offer, not a template. We handle the audience, the creative and the tracking so the leads land ready to book.
Read moreGoogle Advertising
Search campaigns aimed at people typing your service into Google today, routed to a page built to take the enquiry.
Read moreLinkedIn Outreach
Direct outreach to the decision-makers who fit your ideal client profile, run properly so it books meetings instead of getting ignored.
Read moreSocial Media Marketing
Content and management that keeps your brand visible between campaigns, so paid leads land on a page that backs up the ad.
Read moreWebsite Design
Built to convert, not just to look good. A site that loads fast, reads clear, and moves a visitor to the next step.
Read moreFunnels
Landing pages and step-by-step journeys built around one action, so nobody gets lost between the ad and the enquiry.
Read moreCRM Setup and App
Every lead followed up, every time. The system that tags, tracks and reminds, so no enquiry falls through the cracks.
Read moreEmail Marketing
Sequences that nurture leads and bring past clients back, written so people actually open them.
Read moreHow a campaign actually runs.
2. Build the campaign and the page together
The ad and the landing page are written as one piece, so the promise in the ad is the headline on the page.
- Ad creative and copy
- Dedicated landing page
- Enquiry form and routing
3. Go live and read the enquiries
Spend starts small. We read the first enquiries closely, because they tell you more than the click-through rate does.
- Controlled launch budget
- Enquiry quality review
- Weekly adjustments
4. Cut what fails, scale what works
Audiences, creative and offers that produce nothing get switched off, and budget moves to what is producing calls.
- Kill underperforming sets
- Scale the winners
- Plain monthly reporting
What our clients say.
5.0
from 9 Google reviews
We changed our digital marketing requirements from our previous agency to MZS Digi Marketing. The results were phenomenal. Our leads grew by over 500% in two weeks. We had to pause our Facebook ad campaign because we could not keep up with the leads.
This couple is incredible at what they do! They are so extremely efficient, and nothing is ever too much effort. I have had many compliments on how professional and effective my marketing is done.
Thanks to Machiel and Zita for always ensuring our business thrives. We are very happy to have a fruitful working relationship with MZS Digi and trust them to take our business to the next level.
Frequently asked questions.
How much should I spend to see results?
Enough that the campaign can gather data, which in most local markets means a working ad budget rather than a token one. We would rather start smaller and prove the offer works than spend big on an untested one.
How long before enquiries come in?
A campaign can produce enquiries in its first week. Whether those enquiries are worth having takes a few weeks to judge, because that is how long it takes to see which ones turn into paid work.
Do I need a new website first?
No. Campaigns run to a dedicated landing page we build, so the advertising does not wait on a website project.
Do you work with Businesses like mine?
We work with Small, Medium and growing Businesses. If we do not think we can generate leads profitably for you, we will say so on the call rather than take the work.
Ready to grow your business with us?
Book a free strategy session. We look at where your leads come from now and what we would change, whether or not you end up working with us.