There’s marketing, and then there is marketing custom-built to meet the demands, challenges and opportunities inherent in an emerging and sophisticated industry. Sustainable and renewable energy brands need more than a funding announcement and some mailers — though both have a place in a comprehensive plan — they need tactics that move the needle on specific, educated audiences for a variety of objectives.
As a trusted partner and strategic advisor to our clients, we keep up with the latest industry trends and continuously nurture our relationships with key renewable energy and sustainability reporters and influencers. But that’s only a portion of our work. Whether our engagement is focused primarily on lead acquisition for solar panels or a renewable energy public relations campaign designed to challenge our dependence on fossil fuels, the tenets of our content marketing philosophy inform our approach. That’s why our team maintains a comprehensive understanding of how to get important decision-makers, such as consumers, policymakers, intermediaries and B2B leaders, to engage and take action.