Search Engine Optimisation has become extremely important for marketers and for businesses to be seen by the world. By optimising your web pages and your blog posts and your products, you create an open door for the world to see your business, digitally increasing the traffic you require.

In today’s day and age, people do not want to go to extreme lengths to find what they are looking for. We want to find products and services with a single click of a button, and by entering the least amount of information but to gain the maximum amount of results.

By researching and analysing the trends and best practices online to develop and implement strategies that improve search results, creates a world of opportunities.

Adverts have also taken on a different route, different than the standard newspaper post in the classifieds. Google AdWords, an online advertising platform created by Google, has become the top-ranking advertising platform ensuring consumers find what they are looking for by entering a single word or phrase.

This hot new commodity has created quite a buzz for marketers. The amount of click-throughs depends on what you are willing to pay for your ad, and marketers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches, and how you as a business ensures value-adding clickable ads.

Using Google AdWords makes total sense for any business to ensure traffic and increased revenue seeing that every second, there are 2.3 million searches performed:

?Google Ads are Scalable

?Google Ads are Measurable

?Google Ads are Flexible

?Google Ads are Faster than SEO

?Google Ads Formats Can Be More Engaging than Organic Results

But optimizing your business doesn’t just end with adding a few key words to your posts or images. It also requires for you to look at your digital platforms from a distance, and try to see them as you want the world to see it, and to consider what else can add value to your sites.

  • Remove anything that slows down your website

There is nothing more frustrating for internet users to come across a website that might answer all their needs, only to find that the website is extremely slow, and takes up their valuable time. Ensure you have a stable hosting platform, ensure your visuals adds value to your website, ensure the server you use has a high response time and the use of correct coding languages, only to point out a few.

  • Link to other websites with relevant content

Linking out sends trackable traffic. By linking to other websites with relevant content creates more traffic for both or all sites, creating valuable eyeballs being placed on your content and others and encourages positive participation & contribution.

  • Write for humans first, search engines second

Although you are writing to a search engine and that it is all controlled by algorithms, at the end of the computer you still have a human being that doesn’t always understand all the technical and digital lingo. So write your blogs and ads with keeping the human element in play

  • Have web analytics in place at the start

Analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines

So as you can see, everyone is looking for things easier smarter and faster. How you word your ads, your blog posts, your products will all determine how easy the consumer will find you.

Contact us to help get you started.